In business, we’re often taught to delegate. We hire agencies for tasks—someone to run our ads, another to write our content, a third to manage our SEO. We assemble a roster of skilled vendors, each operating in their own lane. But what if this common approach is fundamentally limiting your growth? This article explores how …
Beyond a Service Provider: Why Your Next Hire Should Be a Growth Partner Read More »
In a world saturated with ads and aggressive sales pitches, shouting louder than the competition just doesn’t work anymore. Audiences are smarter — they tune out the noise and search for voices they can trust. So, how do you become that trusted voice? You stop interrupting what people are interested in and you become what …
Inbound Marketing: It’s Not About What You Sell, It’s About the Trust You Build Read More »
The Shifting Sands of Customer Engagement: Why Traditional Marketing Falls Short In today’s hyper-connected digital world, the way consumers discover, research, and purchase products and services has fundamentally changed. Gone are the days when aggressive outbound tactics like cold calls, interruptive ads, and mass mailings were the sole drivers of business growth. Consumers are savvier, …
Everywhere we look, we’re surrounded by ads—on our phones, on the street, even in the middle of our favourite shows. Brands are constantly competing for attention, and it takes more than a simple message to cut through the noise. Creative ad strategies in media planning and buying are what set standout campaigns apart, helping brands …
In today’s fast-paced digital marketing world, knowing who your audience is and how to effectively reach them is the cornerstone of a successful media buying strategy. At JGT&P we have seen firsthand how campaigns thrive when they are built on a foundation of precise audience targeting, and that starts with knowing your buyer persona inside …
It Is Crucial to Know Your Detailed Buyer Persona in Media Buying Read More »
Dynamism is one of our core pillars. This dynamic approach is especially critical during the research phase of developing a comprehensive communication strategy. A dynamic team, equipped with flexibility, adaptability, and creativity, ensures that the research process is thorough, innovative, and aligned with ever-changing market demands. Explores how our dynamic team approaches research, setting the …
The Key to Crafting Effective Communication Strategies Read More »
In the fast-paced world of performance marketing, clicks are often seen as the holy grail. But what happens after that click? Is a single click enough to guarantee success? The answer lies in a crucial yet often overlooked element: thorough research and analysis. This article delves beyond the click, offering a transparent exploration of research …
Data without context is like a puzzle with missing pieces: Reporting and analysis Read More »
Before we dive into the intricacies of a performance marketing audit, it’s essential to establish a clear roadmap. This begins with defining the objectives and scope of the audit, laying the groundwork for insightful analysis and actionable recommendations. Mastering the performance marketing audit isn’t magic, but it does require a clear plan. This roadmap …
In today’s fast-paced digital landscape, the convergence of technology and marketing has ushered in a new era of innovation and efficiency. At the forefront of this transformation is Artificial Intelligence (AI), a powerful tool that is reshaping the way businesses approach performance marketing. This article explores the empowerment of AI for growth through performance marketing …
Embracing AI Empowerment- Revolutionizing Growth through Performance Marketing Read More »
Unveiling the Power of 360 Integrated Campaigns: A Blueprint for Business Growth In the dynamic landscape of marketing, businesses are constantly seeking innovative strategies to elevate their presence and drive growth. One such powerhouse approach that is reshaping the marketing paradigm is the 360 integrated campaign. Understanding 360 Integrated Campaigns: A 360 integrated …
